_Hefe-Weizen The iconic
brew – it
defines the style

The History of the Brewery

1634

First recorded mention

The monks in the Neudeck ob der Au Monastery in Munich brew a strong beer, the Paulaner Salvator – naturally according to the Purity Law of 1516. Whatever they don’t drink themselves is given to the poor or sold in the cloister pub.

1634

1751

Official pub concession

In 1751, the Paulaner monks are officially allowed to serve their beer on the day celebrating the father of their order, Salvator. As a show of gratitude, they invite the Bavarian Electors to enjoy their first sip of the eponymous brew, Salvator.

1751

1773

Barnabas

Valentin Stephan Still, a monk more commonly known as Brother Barnabas, arrives at Neudeck ob der Au monastery. His innovative brewing techniques set new standards for taste, quality. Indeed, his recipe from that time still forms the basis for today’s Paulaner Salvator.

1773

1806

Franz Xaver Zacherl takes over

Franz Xaver Zacherl assumes control of the brewery from the monks after secularization, then modernizes and expands it. In the common vernacular, Paulaner is now often called “Zacherlbrew.”

1806

1818

The first beer tents at the Oktoberfest

The first beer huts appear on the “Wiesn” meadow and Paulaner soon obtains its licence to serve beer. Eight years before, a major horse race had been organised here, when the heir to the throne, Ludwig I, married Princess Therese of Saxony-Hildburghausen. This was the start of the largest popular festival in the world.

1818

1881

Innovation for the future

The Paulaner Brewery moves with the times and is always developing new techniques. One of the first Carl von Linde ice machines is used. From that point on, beer can be brewed all year round.

1881

1950

Destruction and reconstruction of the Paulaner Brewery

The Paulaner Brewery is for the most part destroyed during a bombing raid in 1944. Reconstruction is completed by 1950.

1950

1979

Schörghuber takes over the majority of Paulaner Brewery

The Schörghuber family takes over the majority of Paulaner Brewery and the entrepreneurial family maintains that majority to this day.

1979

1986

First non-alcoholic weissbier in the world

The Waitzinger Weissbier is the first non-alcoholic weissbier in the world – today it’s called Hefe-Weißbier Non-Alcoholic.

1986

1987

Thomas Bräu Non-Alcoholic

Another innovation: The Thomas Bräu Non-Alcoholic is one of the first bottom-fermented non-alcoholic beers in the world – today it’s called the Original Münchner Non-Alcoholic.

1987

1989

First brewhouse opened

Paulaner Bräuhaus Consult GmbH opens the first brewhouse on Kapuzinerplatz in Munich as the headquarters of Paulaner taverns with its own in-house brewing operation. More brewhouses follow in Beijing, Shanghai, Singapore, and St. Petersburg.

1989

2010

First closed-loop beer pipeline in the world

On the occasion of the 200th Oktoberfest, Paulaner gives itself and its guests a completely new festival tent: the Winzerer Fähndl. It is the first tent to have a centralized beer supply fed through an underground loop pipeline. It is copied by others after its debut.

2010

2014

Cornerstone laid for a new brewery

The cornerstone of the new brewery in Landwied is laid. The Paulaner CEO along with the facility’s first master brewer, Christian Dahncke, are accompanied by “Mama Bavaria,” Luise Kinseher, for the ceremony at the location of the future brewhouse.

2014

2015

The new Paulaner Brewery opens

On September 15, 2015, the first beer in Munich Langwied is poured and the new brewery is officially opened. In December 2016, management moves back into the old Zacherlbrau building – the original headquarters in Munich Au.

2015

2016

One million hectoliters

For the first time in its history, Paulaner exports 1 million hectoliters to the rest of the world. Paulaner is consumed in over 70 countries around the globe.

2016

1634

First recorded mention

As ever-larger numbers of people in Munich begin drinking the beer, civilian brewers voice their complaints to the city council on February 24, 1634, about competition from the monastery. This letter is considered the first documented evidence of the Paulaner Brewery and is to this day used as the founding date of the brewery.

1634

1751

Official pub concession

It is a ritual that still takes place, when the head of the Paulaner Brewery hands the first 1-liter measure of Salvator to the Bavarian minister president at the kick-off of the Munich Starkbierfest (strong beer festival). In 1780 the brewery is granted an unrestricted license to serve its beer.

1751

1773

Barnabas

1773

1806

Franz Xaver Zacherl takes over

Franz Xaver Zacherl assumes control of the brewery from the monks after secularization, then modernizes and expands it. In the common vernacular, Paulaner is now often called “Zacherlbrew.”

1806

1818

The first beer tents at the Oktoberfest

1818

1881

Innovation for the future

The Paulaner Brewery moves with the times and is always developing new techniques. One of the first Carl von Linde ice machines is used. From that point on, beer can be brewed all year round.

1881

1950

Destruction and reconstruction of the Paulaner Brewery

The Paulaner Brewery is for the most part destroyed during a bombing raid in 1944. Reconstruction is completed by 1950.

1950

1979

Schörghuber takes over the majority of Paulaner Brewery

The Schörghuber family takes over the majority of Paulaner Brewery and the entrepreneurial family maintains that majority to this day.

1979

1986

First non-alcoholic weissbier in the world

The Waitzinger Weissbier is the first non-alcoholic weissbier in the world – today it’s called Hefe-Weißbier Non-Alcoholic.

1986

1987

Thomas Bräu Non-Alcoholic

Another innovation: The Thomas Bräu Non-Alcoholic is one of the first bottom-fermented non-alcoholic beers in the world – today it’s called the Original Münchner Non-Alcoholic.

1987

1989

First brewhouse opened

1989

2010

First closed-loop beer pipeline in the world

2010

2014

Cornerstone laid for a new brewery

2014

2015

The new Paulaner Brewery opens

2015

2016

One million hectoliters

For the first time in its history, Paulaner exports 1 million hectoliters to the rest of the world. Paulaner is consumed in over 70 countries around the globe.

2016

1634

1751

1773

1806

1818

1881

1950

1979

1986

1987

1989

2010

2014

2015

2016

1634

1751

1773

1806

1818

1881

1950

1979

1986

1987

1989

2010

2014

2015

2016

1634

First recorded mention

1751

Official pub concession

1773

Barnabas

1806

Franz Xaver Zacherl takes over

Franz Xaver Zacherl assumes control of the brewery from the monks after secularization, then modernizes and expands it. In the common vernacular, Paulaner is now often called “Zacherlbrew.”

1818

The first beer tents at the Oktoberfest

1881

Innovation for the future

The Paulaner Brewery moves with the times and is always developing new techniques. One of the first Carl von Linde ice machines is used. From that point on, beer can be brewed all year round.

1950

Destruction and reconstruction of the Paulaner Brewery

The Paulaner Brewery is for the most part destroyed during a bombing raid in 1944. Reconstruction is completed by 1950.

1979

Schörghuber takes over the majority of Paulaner Brewery

The Schörghuber family takes over the majority of Paulaner Brewery and the entrepreneurial family maintains that majority to this day.

1986

First non-alcoholic weissbier in the world

The Waitzinger Weissbier is the first non-alcoholic weissbier in the world – today it’s called Hefe-Weißbier Non-Alcoholic.

1987

Thomas Bräu Non-Alcoholic

Another innovation: The Thomas Bräu Non-Alcoholic is one of the first bottom-fermented non-alcoholic beers in the world – today it’s called the Original Münchner Non-Alcoholic.

1989

First brewhouse opened

2010

First closed-loop beer pipeline in the world

2014

Cornerstone laid for a new brewery

2015

The new Paulaner Brewery opens

2016

One million hectoliters

For the first time in its history, Paulaner exports 1 million hectoliters to the rest of the world. Paulaner is consumed in over 70 countries around the globe.

Paulaner is committed

“Paulaner engagiert” means “Paulaner is committed” – a motto that guides our social responsibility. As the company’s majority shareholder is a family, long-term success is of huge importance to us. And long-term success requires a stable environment. That’s why for us, sustainability means being a reliable partner and always taking the long-term view. This is the standard we set ourselves in all our work, and it determines our relationships with suppliers, society, and the environment in equal measure.

Paulaner Salvator award

Deine Isar e.V. association

Other commitments in the region

Environmentally friendly production

A sensible attitude to beer enjoyment

Paulaner Salvator award

Deine Isar e.V. association

Other commitments in the region

Environmentally friendly production

A sensible attitude to beer enjoyment

Paulaner Salvator award

As a traditional Munich brewery, Paulaner is closely associated with the city of Munich and its people, history, and culture. That’s why the company has introduced the Paulaner Salvator award endowed with 80,000 euros. With the motto “We support the best ideas for Munich,” the prize aims to boost targeted social commitment in Munich, supporting projects that improve people’s lives and connections in the city.

paulaner-salvator-preis.de

Deine Isar e.V. association

The green banks of the Isar river are a popular recreational area for all Munich residents – and we want to keep it that way. That’s why Paulaner has been committed to “Deine Isar” since 2013. The idea behind the association is to promote a respectful attitude towards this wonderful area of Munich. As the main sponsor, Paulaner helps the association with a number of important projects.

Find out more at:

deine-isar.de Facebook/DeineIsar

Other commitments in the region

Paulaner has traditionally shown its commitment to Munich in many different ways. These include the brewery’s help with fund-raising for the Josef Schörghuber Foundation for children in Munich. Each year, the foundation provides financial support for many needy children, young people, and families from Munich so that they can take part in holiday and leisure activities. With this and other regional actions, such as donating a bell for the neighboring Maria Hilf Kirche, Paulaner demonstrates its commitment to our home city.

Environmentally friendly production

Only by ensuring that environment is unspoiled can we ensure the long-term quality of the water, malt, and hops – the natural raw materials used to make Paulaner beer. Protecting the environment is therefore in the brewery’s own interests and has long been an important part of our corporate principles. In 1998, the Paulaner Brewery introduced a system of environmental management in the form of an environmental audit. This was followed in 2003 with certification according to the ISO 14001 standard. Since November 2013, the brewery has also been EMAS III certified, which is the highest level of environmental management in the EU.
You can find more detailed information in the Paulaner environmental report.

Environmental report

A sensible attitude to beer enjoyment

Beer is a cultural heritage representing a fun attitude to life, relaxation, and conviviality. There are many times in our lives that are made even better by a beer fresh from the tap.
Beer is a luxury, and time should be set aside to enjoy it. We stand for a responsible attitude towards beer and are committed to combating alcohol abuse. We support the “Bier bewusst genießen” (“Enjoy beer responsibly”) campaign initiated by the German association of breweries.
Our company is guided by the following principles. We are also committed to ensuring that our partners in the retail, catering and hospitality trades also follow these guidelines.

We stand for a sensible attitude towards beer enjoyment. We promote a responsible attitude to beer and inform consumers about the principles of enjoying beer responsibly.
We combat alcohol abuse. We are actively involved in the fight against alcohol abuse by promoting prevention and education campaigns. We are open to partnerships with the relevant social groups and government authorities.
We are against alcohol in road transport. We appeal to the public to avoid alcohol when using the roads.
We are committed to protecting young people. We help our sales partners in retail, catering and hospitality to comply with the applicable provisions for protecting young people, in particular when it comes to implementing the age limit of 16 for serving beer.
We advertise responsibly. We do not target young people in our beer advertisements. We do not use any promotional messages which appeal predominately to young people, and we do not use any media that is directed mainly at young people. In our advertising and any other form of brand communication directed at consumers, we follow the code of conduct of the German advertising standards board covering commercial communications for alcoholic drinks.

bierbewusstgeniessen.de

Paulaner Worlds

“Good, better, Paulaner” – the well-known slogan of Paulaner Brewery is not just an advertising slogan. It is a yardstick for every Paulaner employee. The name Paulaner has stood for the highest quality and Munich beer culture since 1634. The Paulaner brew masters brew the diverse products of a Bavarian brewery, from classics like Weißbier and Hell to specialties like Salvator and Oktoberfest Bier and even new beer creations, in Munich. Paulaner is an long-established family-owned company in Munich that now exports to over 70 countries and that has developed into a globally thinking, modern and successful brand enterprise.